- For B2B Founders & CEOs
Turn your expertise
into authority
Expert Takes helps B2B founders turn their real-world experience and insights into visible expertise that builds authority and attracts the right clients.
Loved by busy founders & CEOs fed up of watching competitors win on LinkedIn
THE PROBLEM
The 'Founder Visibility Gap'
Many founders have deep expertise, but very little of it is visible.
Your best insights live in the projects you work on and the conversations you have with clients, colleagues, and partners.
Meanwhile, competitors who publish regularly appear more authoritative – and win your ideal clients.
Not because they’re better. Because they’re more visible.
What You Know
Deep expertise, years of real-world experience, proven strategies — locked inside your head.
What the Market Sees
Your competitors publishing consistently, appearing more authoritative, winning your ideal clients.
Expert Takes exists to help you close that gap.
THE SOLUTION
Close the gap with founder-led content
The most valuable content doesn’t come from marketing ideas. It comes from real-world experience. The lessons you learn, the decisions you make, the patterns you see.
INSIGHTS THAT ALREADY EXIST INSIDE YOU
The real problems your customers face
The thinking behind your decisions
Practical examples from the field
Future trends and industry predictions
We help you define the ideas you should be known for, capture them, and turn them into authority-building content that attracts your ideal clients.
OUR PROCESS
The Expert Takes Method
We get it – unless you are a natural content creator – creating content is chore and painful! We use a simple system to turn your founder insight into visible authority.
Step 1
A Founder Insights Session
Step 2
We capture your expertise
We interview you for 30 minutes. It’s a friendly conversation with a fellow founder. We prepare the questions — you just need to turn up!
Step 3
We turn it into content
Step 4
You stay visible
OUR PROCESS
What your authority building content looks like
Your voice and your words turned into authentic looking, video clips and social content every month.
Video Clips
Scroll-stopping & trust building
Visuals & Graphics
Informative & educational
Text Posts
Authoritative & engaging
IDEAL CLIENT
Who is this for?
We typically work with founders, CEOs and leaders in niche B2B software companies, specialist agencies, consultants, professional service firms.
This is for you if:
This is not for you if:
PRICING
Founder Authority Program
A monthly system for turning your expertise into visible authority.
-
60 minute call (30 mins strategic content planning, 30 mins interview extracting the insights)
-
8 short-form video clips featuring your insights and expertise
-
12 LinkedIn posts/graphics/carousels written and designed
-
We schedule and post the content we create for you
-
Full report on your posts performance
-
No contracts - leave anytime
Common questions founders ask
Most founders feel this way at first. Our interviews are relaxed, conversational, and edited to make you look and sound your best. You don’t need to be a natural on camera — you just need to know your stuff.
No. We prepare the questions based on your expertise and what your audience needs to hear. You just show up and share your insights.
Your participation is what makes this content so valuable. We know time is short so we just need 90 minutes per month.
Here’s the breakdown:
- We have a video call which lasts 60 minutes (30 minutes to discuss strategy, topics, and check connections. Then 30 minutes for the interview).
- The other 30 minutes is for you to review and feedback on the content we create for you.
- Everything else – editing, shaping the content and preparing the posts – is handled for you.
No, all you need is a computer or mobile phone with camera and mic and a good internet connection.
What founders say
"Great, creative ideas. Delivery times are superb."
CEO
B2B SAAS
"Tapping into your organization's expertise can be a game-changer. Expert Takes makes showcasing thought leadership easy!"
Vivek Thakkar
VP, Marketing · GoodVets
"An incredible cost effective resource for us."
Managing Director
Food Production & Distribution
"Everything went smoothly, the speed and quality was impressive. It's super valuable video content."
Lisandra Fesalbon
Communication Manager · FIA Region 1
ABOUT THE FOUNDER
Meet Paul Donnelly
Expert Takes was created by Paul Donnelly, a B2B marketing strategist who has spent years helping organisations turn expertise into content that attracts the right audience.
The idea is simple: the most valuable insights in any business already exist – they just need to be captured and shared.
GET STARTED
Ready to build authority and attract the right clients?
Book a call with Paul to find out more about how Expert Takes works, and if its right for you.
