- For B2B Founders & CEOs
Your expertise should be winning you business
Just 90 minutes of your time per month – we handle everything else.
Loved by busy founders & CEOs fed up of watching competitors win on LinkedIn
Results that speak for themselves
Do you have a 'Founder Visibility Gap'?
Your existing customers trust you completely. Your work speaks for itself. But outside your current network, most of your ideal buyers have no idea you exist.
Meanwhile, competitors who post regularly on social media stay top of mind and win opportunities.
Not because they’re better. Because they’re more visible and trusted.
What You Know
Proven strategies, hard-won insights, a genuine point of view on your industry - all of it locked inside your head and invisible to the market.
Vs
What the Market Sees
Competitors posting consistently winning deals you should be winning. Not because they're better than you. Because they show up. Visibility creates familiarity. Familiarity creates trust. Trust drives inbound leads.
Expert Takes closes this gap
Your insight becomes consistent, authentic LinkedIn content – without you having to write a single word.
What You Know
Deep expertise, years of real-world experience, proven strategies - locked inside your head.
Vs
What the Market Sees
Your competitors publishing consistently, appearing more authoritative, winning your ideal clients.
Expert Takes closes this gap.
Your insight becomes consistent, authentic LinkedIn content – without you having to write a single word.
Your voice. Your words. Published every month.
Every piece of content comes directly from a 30-minute recorded interview – shaped, edited, and produced by our team so it sounds exactly like you.
Video Clips
Scroll-stopping & trust building
Professionally edited clips per month, subtitled and ready to post — the highest-performing format on LinkedIn right now.
Visuals & Graphics
Branded graphics that educate
Designed carousels, infographics, and quote cards that reinforce your ideas and make your content stand out in the feed.
Text Posts
Authoritative thought leadership
LinkedIn posts written in your voice. Opinion pieces, lessons learned, and insights that build trust over time.
You are the expert your customers are looking for!
Your customers buy from people they know, like and trust. They’re sick of generic brand content and AI slop, they want authentic real-world insights.
WE BRING OUT THE INSIGHTS THAT ALREADY EXIST INSIDE YOU!
The real problems your customers face
The thinking behind your processes
Practical examples from the field
Future trends and industry predictions
We help you define the ideas you should be known for, capture them, and turn them into authority-building content that attracts your ideal clients.
A simple system that runs without you
Step 1
We plan your strategy
Step 2
We capture your expertise
We interview you for 30 minutes. It’s a friendly conversation with a fellow founder. We prepare the questions – you just need to turn up!
Step 3
We turn it into content
Your experience and ideas become scroll-stopping video clips, insight-led posts, clear messaging around your value proposition, and structured themes that reinforce your positioning.
Step 4
You stay visible
After review and refinement, we schedule your posts so you show up consistently on LinkedIn without missing a beat in your business.
Most founders see real results within 90 days
First 30 days
You're becoming more visible
Your expertise stops sitting behind sales calls and starts appearing in the feeds of your ideal buyers. Reach grows. Impressions climb.
30 - 60 Days
You're building trust and recognition
Ideal buyers start associating you with specific expertise. You become familiar, credible, and the person they think of when a relevant problem comes up.
60 - 90 Days
You're generating inbound opportunities
Built for founders whose expertise is the product
Expert Takes works best when your knowledge and credibility are the main reason buyers choose you over the competition.
This is for you if you:
This is not for you if you:
Not ready to commit? Try it completely free.
Book a free Expert Express Session. We interview you for 30 minutes and hand you back a full month of publish-ready content – video clips, posts, and graphics. No obligation. No strings.
- 3–5 video clips
- 2 LinkedIn posts
- Graphics & quote cards
- Content strategy outline
Simple pricing, no long-term contracts
Video Authority
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Free onboarding included Founder Insight Session to define what you're known for - at no extra cost.
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60-minute session: 30 mins strategy, 30 mins insight extraction
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8 short-form video clips with subtitles and clean edits
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Content scheduled and posted for you on LinkedIn
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No contracts - cancel anytime
Complete Authority
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Free onboarding included Founder Insight Session to define what you're known for - at no extra cost.
-
60-minute session: 30 mins strategy, 30 mins insight extraction
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8 short-form clips, pro edited with subtitles and b-roll
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12 LinkedIn thought leadership posts/graphics/carousels written and designed
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We schedule and post the content we create for you
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Full report on your posts performance
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No contracts - leave anytime
Common questions founders ask
Some founders feel this way at first. Our interviews are relaxed, conversational, and edited to make you look and sound your best. You don’t need to be a natural on camera – you just need to know your stuff.
No. We prepare the questions based on your expertise and what your audience needs to hear. You just show up and share your insights.
Most founders actually have plenty to say — they just haven’t taken the time to pull those ideas out. That’s what our Founder Insights Session is for. We help you identify the ideas and expertise worth sharing before we ever hit record.
Authority-building content positions you as the go-to expert. When your ideal buyers consistently see your insights, you become the top of mind option when they’re ready to buy.
Most founders start seeing inbound conversations within the first 60–90 days.
Your participation is what makes this content so valuable. We know time is short so we just need 90 minutes per month.
Here’s the breakdown:
- We have a video call which lasts 60 minutes (30 minutes to discuss strategy, topics, and check connections. Then 30 minutes for the interview).
- The other 30 minutes is for you to review and feedback on the content we create for you.
- Everything else – editing, shaping the content and preparing the posts – is handled for you.
No, all you need is a computer or mobile phone with camera and mic and a good internet connection.
Expert Takes uses a custom designed research framework where we study your industry, competitors, and audience before each session so we can ask the right questions and position your content strategically.
About us
Expert Takes was created by Paul Donnelly, a B2B marketing strategist who has spent years helping organisations turn expertise into content that attracts the right audience.
The idea is simple: the most valuable insights in any business already exist – they just need to be captured and shared.
GET STARTED
Ready to build authority and attract the right opportunities?
Book an intro call with Paul to find out more about how Expert Takes works, and if its right for you.
