- For B2B Founders & CEOs
Founder-led content that
drives growth
We help B2B founders & CEOs turn their real-world experience and insights into social content that builds authority and attracts the right clients.
Loved by busy founders & CEOs fed up of watching competitors win on LinkedIn
Do you have a 'Founder Visibility Gap'?
Does this sound familiar? – Your clients trust you. They value your expertise. Some even refer you.
But outside your existing network, most people have no idea how good you are.
Meanwhile, competitors who post regularly on social media stay top of mind and win opportunities. 
Not because they’re better. Because they’re more visible and trusted.
What You Know
Deep expertise, years of real-world experience, proven strategies - locked inside your head.
Vs
What the Market Sees
Your competitors publishing consistently, appearing more authoritative, winning your ideal clients.
Close the gap and attract your ideal customers with founder-led content
Your voice and your words turned into authentic looking, video clips and social content every month.
Video Clips
Scroll-stopping & trust building
Visuals & Graphics
Informative & educational
Text Posts
Authoritative & engaging
Your customers don’t want generic brand content or AI slop, they want authentic real-world insights.
INSIGHTS THAT ALREADY EXIST INSIDE YOU!
The real problems your customers face
The thinking behind your processes
Practical examples from the field
Future trends and industry predictions
We help you define the ideas you should be known for, capture them, and turn them into authority-building content that attracts your ideal clients.
The Expert Takes Method
We use a simple system to turn your founder insight into visible authority.
Step 1
Founder Insights Session
We identify the insights you’ve developed through real experience, explore the ideas you could become known for, and show how they become LinkedIn posts and short videos.
Step 2
We capture your expertise
We interview you for 30 minutes. It’s a friendly conversation with a fellow founder. We prepare the questions – you just need to turn up!
Step 3
We turn it into content
Your experience and ideas become scroll-stopping video clips, insight-led posts, clear messaging around your value proposition, and structured themes that reinforce your positioning.
Step 4
You stay visible
After review and refinement, we schedule your posts so you show up consistently on LinkedIn without missing a beat in your business.
See results within 90 days
See meaningful growth in reach, engagement, and inbound interest within the first 90 days – without spending more time on content.
First 30 days
More visibility
Founders who publish weekly typically see a 2–3× increase in profile views within 90 days. More visibility means more of the right people discovering you.
30 - 60 Days
Trusted Expert Status
60 - 90 Days
Clients Come to You
Who is this for?
We typically work with founders, CEOs and leaders in niche B2B software companies, specialist agencies, consultants, professional service firms.
This is for you if:
This is not for you if:
Founder Authority Programme
A monthly system for turning your expertise into visible authority.
Just the video
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Special Offer: Free onboarding + Founder Insight Session to define what you’re known for
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60-minute session: 30 mins strategy, 30 mins insight extraction
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8 short-form video clips with subtitles and clean edits
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No contracts - leave anytime
Video, text, visuals and more
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Special Offer: Free onboarding + Founder Insight Session to define what you’re known for
-
60-minute session: 30 mins strategy, 30 mins insight extraction
-
8 short-form clips, pro edited with subtitles and b-roll
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12 LinkedIn posts/graphics/carousels written and designed
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We schedule and post the content we create for you
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Full report on your posts performance
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No contracts - leave anytime
Common questions founders ask
Some founders feel this way at first. Our interviews are relaxed, conversational, and edited to make you look and sound your best. You don’t need to be a natural on camera – you just need to know your stuff.
No. We prepare the questions based on your expertise and what your audience needs to hear. You just show up and share your insights.
Most founders actually have plenty to say — they just haven’t taken the time to pull those ideas out. That’s what our Founder Insights Session is for. We help you identify the ideas and expertise worth sharing before we ever hit record.
Authority-building content positions you as the go-to expert. When your ideal clients consistently see your insights, you become top of mind when they’re ready to buy.
Most founders start seeing inbound conversations within the first 60–90 days.
Your participation is what makes this content so valuable. We know time is short so we just need 90 minutes per month.
Here’s the breakdown:
- We have a video call which lasts 60 minutes (30 minutes to discuss strategy, topics, and check connections. Then 30 minutes for the interview).
- The other 30 minutes is for you to review and feedback on the content we create for you.
- Everything else – editing, shaping the content and preparing the posts – is handled for you.
No, all you need is a computer or mobile phone with camera and mic and a good internet connection.
Expert Takes uses a custom designed research framework where we study your industry, competitors, and audience before each session so we can ask the right questions and position your content strategically.
What founders say
"Great, creative ideas. Delivery times are superb."
CEO
B2B SAAS
"Tapping into your organization's expertise can be a game-changer. Expert Takes makes showcasing thought leadership easy!"
Vivek Thakkar
VP, Marketing · GoodVets
"An incredible cost effective resource for us."
Managing Director
Food Production & Distribution
"Everything went smoothly, the speed and quality was impressive. It's super valuable video content."
Lisandra Fesalbon
Communication Manager · FIA Region 1
About us
Expert Takes was created by Paul Donnelly, a B2B marketing strategist who has spent years helping organisations turn expertise into content that attracts the right audience.
The idea is simple: the most valuable insights in any business already exist – they just need to be captured and shared.
GET STARTED
Ready to build authority and attract the right clients?
Book an intro call with Paul to find out more about how Expert Takes works, and if its right for you.
