For B2B Founders & CEOs

Turn your expertise

into authority

Expert Takes helps B2B founders turn their real-world experience and insights into visible expertise that builds authority and attracts the right clients.

Loved by busy founders & CEOs fed up of watching competitors win on LinkedIn

THE PROBLEM

The 'Founder Visibility Gap'

Many founders have deep expertise, but very little of it is visible and attracting new business.

Your best insights live in the projects you work on and the conversations you have with clients, colleagues, and partners.

Meanwhile, competitors who publish regularly appear more authoritative, and win your ideal clients.

Not because they’re better. Because they’re more visible.

What You Know

Deep expertise, years of real-world experience, proven strategies - locked inside your head.

What the Market Sees

Your competitors publishing consistently, appearing more authoritative, winning your ideal clients.

Expert Takes exists to help you close that gap.

THE SOLUTION

Close the gap with founder-led content

The most valuable content doesn’t come from marketing ideas. It comes from real-world experience. The lessons you learn, the decisions you make, the patterns you see.

INSIGHTS THAT ALREADY EXIST INSIDE YOU

The real problems your customers face

The thinking behind your decisions

Practical examples from the field

Future trends and industry predictions

We help you define the ideas you should be known for, capture them, and turn them into authority-building content that attracts your ideal clients.

OUR PROCESS

The Expert Takes Method

We get it – unless you are a natural content creator – creating content is chore and painful! We use a simple system to turn your founder insight into visible authority.

Step 1

A Founder Insights Session

We identify the insights you’ve developed through real experience, explore the ideas you could become known for, and show how they become LinkedIn posts and short videos.

Step 2

We capture your expertise

We interview you for 30 minutes. It’s a friendly conversation with a fellow founder. We prepare the questions — you just need to turn up!

Step 3

We turn it into content

Your experience and ideas become scroll-stopping video clips, insight-led posts, clear messaging around your value proposition, and structured themes that reinforce your positioning.

Step 4

You stay visible

After review and refinement, we schedule your posts so you show up consistently on LinkedIn without missing a beat in your business.

OUR PROCESS

What your authority building content looks like

Your voice and your words turned into authentic looking, video clips and social content every month.

Video Clips

Scroll-stopping & trust building

Visuals & Graphics

Informative & educational

Text Posts

Authoritative & engaging

Results

See results within 90 days

Clients typically see meaningful growth in reach, engagement, and inbound interest within the first 90 days – without spending more time on content.

More Profile Views

Founders who publish weekly typically see a 2–3× increase in profile views within 90 days. More visibility means more of the right people discovering you.

A Growing Network

Real opinions and honest insights attract real people. Expect a steady flow of connection requests from prospects, peers, and potential partners who actually resonate with your thinking.

Trusted Expert Status

When your ideal clients consistently see your insights, you become the name they think of first – and refer to others. That’s the compounding power of visible authority.

Clients Come to You

The ultimate outcome: inbound messages from qualified prospects who already trust you before the first call. Less cold outreach, shorter sales cycles, higher-value deals.

IDEAL CLIENT

Who is this for?

We typically work with founders, CEOs and leaders in niche B2B software companies, specialist agencies, consultants, professional service firms.

This is for you if:

You’re fed up watching competitors win on Linkedin
You sell mid-to-high prices services or products
You want a structured system to grow visibility and inbound interest
You have valuable insights but don't want to be an influencer

This is not for you if:

You’re looking for a quick lead gen fix
You’re still figuring out product–market fit
You're looking for viral socia media fame
You don’t sell high-ticket B2B services or products ($/£/€10k+ client value)

PRICING

Founder Authority Programme

A monthly system for turning your expertise into visible authority.

€ 980

Monthly

Special Offer: Free onboarding + Founder Insight Session to define what you’re known for
60-minute session: 30 mins strategy, 30 mins insight extraction
8 short-form video clips with subtitles and clean edits
No contracts - leave anytime

€ 1,850

Monthly

Special Offer: Free onboarding + Founder Insight Session to define what you’re known for
60-minute session: 30 mins strategy, 30 mins insight extraction
8 short-form clips, pro edited with subtitles and b-roll
12 LinkedIn posts/graphics/carousels written and designed
We schedule and post the content we create for you
Full report on your posts performance
No contracts - leave anytime

FAQ

Common questions founders ask

What if I’m not good on video?

Some founders feel this way at first. Our interviews are relaxed, conversational, and edited to make you look and sound your best. You don’t need to be a natural on camera – you just need to know your stuff.

Do I need to prepare anything?

No. We prepare the questions based on your expertise and what your audience needs to hear. You just show up and share your insights.

What if I don’t know what to say?

Most founders actually have plenty to say — they just haven’t taken the time to pull those ideas out. That’s what our Founder Insights Session is for. We help you identify the ideas and expertise worth sharing before we ever hit record.

Will this actually attract clients?

Authority-building content positions you as the go-to expert. When your ideal clients consistently see your insights, you become top of mind when they’re ready to buy.

Most founders start seeing inbound conversations within the first 60–90 days.

How much time does this take from me?

Your participation is what makes this content so valuable. We know time is short so we just need 90 minutes per month.

Here’s the breakdown:

We have a video call which lasts 60 minutes (30 minutes to discuss strategy, topics, and check connections. Then 30 minutes for the interview).
The other 30 minutes is for you to review and feedback on the content we create for you.
Everything else – editing, shaping the content and preparing the posts – is handled for you.

Do I need any specialised technology?

No, all you need is a computer or mobile phone with camera and mic and a good internet connection.

How do you conduct research?

Expert Takes uses a custom designed research framework where we study your industry, competitors, and audience before each session so we can ask the right questions and position your content strategically.

Testimonials

What founders say

"Great, creative ideas. Delivery times are superb."

CEO

B2B SAAS

"Tapping into your organization's expertise can be a game-changer. Expert Takes makes showcasing thought leadership easy!"

Vivek Thakkar

VP, Marketing · GoodVets

"An incredible cost effective resource for us."

Managing Director

Food Production & Distribution

"Everything went smoothly, the speed and quality was impressive. It's super valuable video content."

Lisandra Fesalbon

Communication Manager · FIA Region 1

ABOUT THE FOUNDER

Meet Paul Donnelly

Expert Takes was created by Paul Donnelly, a B2B marketing strategist who has spent years helping organisations turn expertise into content that attracts the right audience.

The idea is simple: the most valuable insights in any business already exist – they just need to be captured and shared.

GET STARTED

Ready to build authority and attract the right clients?

Book a call with Paul to find out more about how Expert Takes works, and if its right for you.