Expert Takes can help achieve your content marketing goals!
Here’s how you can create awareness, gain trust, win more customers, and do even more… using your business’s expertise
Generate demand with thought leadership
Generate interest and demand for your product or service with content that increases brand visibility, educates potential customers, and fosters trust.
For example: Your CEO knows the direction your business is headed and can offer a leaders point of view on the industry
NAME: Ted
ROLE: Chief Executive Officer
EXPERTISE: Your business’s vision
NAME Lara
ROLE: Sales Executive
EXPERTISE: Your customer’s pain points
Generate leads with product expertise
Convince people that your product or service is right for them with content that nurtures interest and helps convert them into loyal customers.
For example: Your sales team knows the pains your customers face when trying to solving their problems. They are in a unique position to offer valuable and authoritative advice.
Increase sales velocity with customer testimonials & success stories
Convince people that your product or service is right for them with content that nurtures interest and helps convert them into loyal customers.
For example: Your existing customers know your product from a users perspective and can offer insights that potential customers will pay attention to.
NAME: Benji
ROLE: Happy customer
EXPERTISE: Expert in your product’s benefits
NAME: Liz
ROLE: H.R. Manager
EXPERTISE: Your business’s culture
Build your brand with industry news and company announcements
Differentiate your brand from competitors and leave a lasting impression on your customers with content that personifies your business and amplifies it’s values.
For example: Your HR manager is an expert in your business’s culture and can offer insights that develop brand perception and promote leadership amongst it’s peers.
Launch new products with promotional and educational content
Bring your product to the market with content that attracts leads, nurtures sales and builds long-lasting customer relationships.
For example: Your product manager is an expert in how your product works and can highlight key features and innovations, how it delivers value, and what sets it apart from competitors.
NAME: Sam
ROLE: Product Manager
EXPERTISE: The problems your business solves
NAME: Maye
ROLE: Customer Support
EXPERTISE: Your customer’s wish list
Add value and drive customer success with helpful guides and tips
Increase revenue and retention and help your customers get more value from your product or service with content that proactively provides solutions and answers to their challenges or questions.
For example: Your customer support agent is an expert in your customer’s challenges and knows first hand what solutions to offer, solving common problems and enabling the full potential of your product.
